In This Episode You’ll Learn:
Why I started The MVP Radio Show
Your Online Presence Needs More Than One Thing To Work
The Concept Of Your Minimum Virtual Presence
The podcast is a companion to the Roadmap
Links To Resources Mentioned In This Episode:
Hey, this is James Bullis. I just wanted to take a moment and let you know that I’m really excited that you’re listening to the podcast. Just a little while ago I went and launched those first six episodes and I am just excited to see how it can help people, you know, get introduced to the podcast and also learn more about improving their online brand. Before we get into the next series, I just wanted to take some time to let you really in on the vision and the reason why I’ve created the MVP radio show. As I mentioned in other episodes, I’ve been doing this for 20 years. 20 years ago, I was at a crossroads in my life and I knew that I needed to learn a trade in order to make a better life for myself. And after doing some research, I realized that at that time a lot of people were looking for people who could, could code in html.
And so I was able to get a book through interlibrary loan and I didn’t even have a computer, but on a pen and paper I was able to write my first website. And after I did that, I knew that that is what I wanted to do with my life. Sure enough, right after I decided that’s what I want to do, the.com bubble burst. And I found myself without any prospects of getting any kind of work. So I went back to school and I learned some of the reasons why the.com bubble burst. And the most part was that people that were building websites were building them for business purposes. And I’m sorry to say that 20 years later, that’s still the problem. A lot of people are building websites and they know that they need to build a website but they don’t really have a plan in place.
He wouldn’t believe the number of times I have heard. I just want to simple the little brochure website and to be honest with you, it’s such a waste of time and money and effort to build those things. After I got out of college, I went and worked at an agency and I thought I was going to get a job as a web designer but instead I didn’t realize it. But the job was for a marketing analyst and I’m so glad that I was able to do that because for a year I did nothing but learn about everything there was to know about Internet marketing. Now that was like 13 years ago, so there wasn’t a whole lot to learn. But I learned a lot about SEO. I learned a lot about how you know you need to be able to get your brand out there and how to use content in order to drive traffic back to your website.
And so what it did was it made me a better web designer because now I realized how you actually need to use your website in order to improve your business and your bottom line. Some time ago there was a book that came out by Eric Reese called lean startup and he came up with the concept of an MVP. Startups that are coming out and trying to start a business, they need to be able to get traction fast. And so he recommends that you create a, uh, a minimum viable product and that just means that you can prove the solution that you’ve come up with to solve a problem quickly. And if you can come up with an MVP, chances are you’re going to get funding from venture capitalists. Well, there’s businesses today that need an MVP, but I think of the MVP in a completely different way.
I think about it as your minimum virtual presence. And that’s why I created online mvp.com the MVP radio show, linkedin, MVP, all these MVP things because it’s all based around improving your online presence. If you can figure out how to improve your online presence, chances are you’re going to be able to improve your business in today’s modern age. Today’s business environment requires that you be able to promote your business and get it out there in front of people, and the best way to do that is to use social media to use search engines to use websites. Frankly, the entire Internet just connects you with almost everybody else in the entire world and it opens up a whole new level of possibilities. So if you’re struggling and you’re overwhelmed because of all the different things that are available to you, like there’s millions of different options and choices that you have to make in order to to really succeed online, this is probably going to be the podcast for you because what I’ve done is I’ve witnessed all the trends and all the changes and I’ve synthesized everything down into it sounds like a lot.
It’s 49 steps, but the reality is 49 is so much better than millions. It’s a lot better if you have a step by step plan that allows you to take easy actions than it is to just be paralyzed by all the different options that are out there. So if you will just, well, let me guide you and take you on this journey. I think that you’re going to enjoy the traction that you’re going to get in your business. So the first few episodes was all based around linkedin because I believe that you need to understand how to improve your personal brand and get started with your online presence there. And the next few episodes we’re going to lay some groundwork on foundations of your website and why your website matters. And basically it’s the overarching formula that you need to understand. It’s you got to make a funnel.
You’ve got to make sure that you are attracting the right people, that you’re capturing leads, that you’re educating your prospects so that you can sell your products and services. And that’s what I’m going to teach you over the next few episodes. Once we finished that, we’re going to get started with the seven critical steps that you need to make. These are steps that people often overlook and these are steps that you need to make and do if you really want to succeed, especially online, people are looking for authentic people who know what they’re doing and these are going to be the seven steps that you’re going to want to now, so each of the episodes we’re going to put out an episode each week in each of the episodes are going to be based around the 49 steps of the MVP roadmap and if you want to get that full list now and cheat and kind of get ahead, you can go to MVP roadmap.com and download that checklist.
Now there’s not a whole lot of explanation on that. Basically I kind of see the podcast as a companion to that and the reality is the podcast is going to lay the groundwork for an online course that I’m going to be producing that’s based around those 49 steps. You’re going to get a 30,000 foot overview of each of those steps through the podcast, and we’ll go more in depth on the course when it becomes available. If you’ve got questions about any of these episodes, feel free to go to our anchor station. It’s anchored f m forward slash MVP radio. There is an option there for you to click on. There’s a button that allows you to send a message, you can record a message, and with that I’ll be able to answer it and include your message on my show, so be sure and do that. I’ll have a link to that in the show notes. All right. Thanks for allowing me to take a little break here and let’s get back to the episodes.