In This Episode You’ll Learn:
Why I was miserable with my LinkedIn experience
Why you should establish a connection criteria
Understanding that you can’t help everyone
Look for people who are interested in your expertise and who need your help.
Links To Resources Mentioned In This Episode:
Welcome back to the MVP radio show. My name is James Bullis. I’m your host. The MVP Radio Show was designed to help you increase your online presence. We’re going to boost your online presence, whether it’s your personal presence or your business presence. The MVP Radio Show is based on the MVP Roadmap. It’s 49 specific steps that I’ve synthesized down that over the last 20 years have been critical in helping people build their business online. You can find the copy of that roadmap I going to MVProadmap.com and today’s episode we’re going to talk about the first step in increasing your power on LinkedIn, and it’s all about protecting your network. In the last episode, I gave you a story about how I’ve been using LinkedIn for a long time, but at a certain point, a couple of years ago, I was absolutely miserable. I just hated my experience on LinkedIn, and I realized it was mostly because I was connected to the wrong people.
So the first step in being able to increase your power is protecting your network. When you look at your LinkedIn social selling index, you’re going to notice that multiple criteria are based on you being able to connect with the right people. And so, I realized that who you’re connected to makes all the difference in the world of LinkedIn. So what I did was I had to change the way that I connect with people. The first thing I did was I stopped connecting with everyone, especially recruiters and sales people, because those people were making me absolutely miserable recruiters. We’re talking about interviews they were having with their candidates. Salespeople were trying to sell things that I had absolutely no…I just didn’t care about what it was that they were they were trying to sell. And in fact, they weren’t interested in anything that I had to say either because there was absolutely no value exchange.
And so I made a really hard decision to go through and remove 65% of my network. I had close to a thousand people on my network and I removed over 600 people off the network. And from that I started rebuilding. So a big critical step that you’re going to have to make is you’re really going to have to go through and start removing people from your network. That way you have a baseline of people that you can work with. And then once you’ve removed people, you can go through and start rebuilding your network. Now the steps to rebuilding your network is to establish connection criteria. Then I focused on my target market. Next I looked for people who I felt were interested in my niece expertise. And then finally I was looking for people who are looking for a transformation. So let’s talk about establishing connection criteria.
First, it takes a mindset. You have to realize that you really need to protect your network because who you let into your network gets access to the other people in your network. That means that whenever you post something and you comment on things, it opens up to your whole network. And when people interact with your posts or if you interact with other people’s posts, it unlocks that content to your network. So you got to get a little greedy when it comes to protecting your network. You want to make sure you only let people in your network that where makes sense and you need to remove anybody who’s not bringing any value. So I only connect with people who are going to bring value to me and my network. And if there are people that just aren’t bringing any value, I’ve got to make sure that I go in and remove them.
A common idea is that people just don’t like the idea of removing connections or friends or whatever from their social media profiles, but you don’t have to sit there and you know, continue to be connected to people that don’t bring you any value at all. And so I found that it was actually more valuable for me to go and remove people that weren’t going to bring value. Case in point these days, people will, I will ask to connect with me on LinkedIn and after I look at their profile, I think, you know, I think they’re going to bring some value and it won’t be, but seconds later when I get an InMail from them where they’re trying to sell me or set up a phone call because they want to sell me something right away, those are the kinds of people I don’t really want to connect with.
And so I removed that connection almost immediately. I don’t want to waste their time and I don’t want them to waste any of my time either. The next thing I need to do is I need to go and I need to connect with my target market. This takes another mindset shift. You know, a lot of people when they’re starting out in business, they think that they can help everybody. You ever hear people when they say, well, who, who can you help? And they say, you know, dentists will say, anybody who has teeth, you know, or they’ll say, you know, barbers can help anybody who have hair, you know, and, and that’s fine. You know, the reality is you, you technically can help anybody who has teeth or who have hair, but if you focus on a specific target market, you’re going to have much more success in your life.
And so I’m looking to connect with people on LinkedIn. I’m looking for people who are in my specific target market and I focus on them first. Whenever I find people that are in my target market, the next thing I’m looking for is whether or not they’re interested in my niche. So are they going to be annoyed if I go out there and start talking about web design or for us to talk about digital marketing? If they are, they’re probably not going to be a good fit. But if it looks like they might be interested in what it is that I have to say, then yeah, I want to connect with them because I want to be able to post things that they might be interested in and that will be valuable to them. See, my goal on LinkedIn is to not sell. I want to be connected with people that I don’t have to sell to.
If they get value out of what I have to say, then chances are they’re going to reach out to me and they want to do business with me anyway. And that’s happened to me, a law on LinkedIn ever since I started establishing this connection criteria, what I’m looking to connect with people, I’m looking for people who could be looking for a transformation. And what that means is there are probably people that know that they need help and they’re probably looking for a solution. And if I can provide that solution to them, it probably makes sense for us to be connected. So let me give you an example. In my business, we’re currently focusing on working with professional speakers and we can help anybody, but our target market is professional speakers and we want to help them get found online. And our goal is to help them be able to get booked on more stages. So what I’m looking for is I’m looking for speakers who look like they need help with their online presence. So, if I can connect with speakers and they don’t have a website or their online presence doesn’t look that great, they’re a great connection for me to go and a and connect with on LinkedIn.
All right, so that’s everything I have to talk about today about protecting your network. So some things that you’re probably going to want to do is you’re going to want to establish a criteria. You need to identify who your target market is and go through your network on LinkedIn and start removing people that it just doesn’t make sense. Look, it’s probably not your fault because in the early days of LinkedIn, they were a little bit different than the other social networks. They put a cap on 500 people. So while other social networks let you see how many people you’re connected to on LinkedIn, once you get past 500 people just says 500 plus. So in the early days I would do is I would just go through and connect with anybody who was willing to connect back with me just so I would look like I had more credibility online by having 500 plus.
Well, that just doesn’t work anymore. You want to be able to be connected to a specific group of people that it’s gonna make sense for them to want to do business with you. And so that’s why we’ve made the change. You know it, it was interesting in the beginning for us to make it look like we were more connected. But now it’s better if you’re actually connected to people that you can do business with. Well, I hope that you got value out of this. If you like what you hear, please go to MVP radio show.com. Once you’re there, you’re going to see buttons for you to be able to go in and link out to the different platforms where the podcast is shown. You can look at Spotify, you can look at iTunes or Google play and once you’re there, will you do me a favor? If you like what you hear and you want other people to get value as well, be sure to subscribe, rate and review so that other people ill. It’ll just help other people find it. All right. Well, thanks again for listening. We’re going to jump into our next episode. We’re going to talk about building intrigue on LinkedIn.