Engaging With Your Audience On LinkedIn – EP005

Engaging With Your Audience On LinkedIn
Now that we have started to connect with the right people and completed our profile, it’s time to get out there and engage with your audience.

In This Episode You’ll Learn:

  • Why engagement on LinkedIn unlocks your content to more people
  • Using the power of influencers to expand your reach
  • How to post high engagement content to improve your visibility
  • How improving your LinkedIn experience will have an affect on everything you do online.

Links To Resources Mentioned In This Episode:

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Hey, welcome back to the MVP radio show. My name is James Bullis. I am the host of the MVP radio show. Be sure and find us online at mvpradioshow.com. I’ve got some free gifts for you there, including a free video course on improving our LinkedIn power. I also have a checklist of the 49 specific steps I recommend for building your minimum virtual presence. That’s your MVP. Here’s a secret. The episodes that we are producing right now are going to be based on those steps, so if you want to cheat and get ahead, just grab that checklist now. So if you go to MVP radio show.com, you can click the link there and you can download that, uh, that checklist today. Yeah. MVP radio show is designed to help today’s entrepreneurs make a bigger impact online. I’m taking my 20 years of experience in the industry and teaching you everything I know.

My goal is to help you make sense of the millions of options out there for getting your business online. It can be overwhelming. But through these episodes, I want to take you step by step to getting found online and making a bigger impact. Now let’s get into today’s episode. Over the last few episodes we have been talking about increasing your LinkedIn power. Now this isn’t part of the 49 steps because what we’re doing as we’re doing a little hoarse, really and building your personal brand, everything that we do is going to build upon the next step. And today we’re going to talk about engaging your audience. We’ve already talked about protecting your network, building and tree and completing your profile. And if you haven’t listened to those episodes, be sure and go back to episode two because that’s where this series begins. I tell you about why you want to consider LinkedIn and why it’s important for you to use it today.

So today we’re going to talk about engaging your audience. When we went through protecting our network, we went through and started establishing an audience online and now it’s time to engage with that audience. So here’s a secret. When you engage with your audience, you get access to their network. That’s why it’s so important that you’re connected to the right people on LinkedIn because it gives you an opportunity to not only connect directly with your network, but anybody who engages with your content, it will unlock that content to their network. So it’s really important too. Great. Some high engagement content and share it with your network. So here’s four simple ways that you can engage on LinkedIn. The first step is really easy. You just got to keep adding more connections. And then after that you want to start engaging with influencer posts, which I’m going to tell you more about that in a minute.

And then the third step is to post valuable content. And then the final step is to go in and join a LinkedIn pot. I’ll explain that as well. So I recommend that you invest time on a regular basis to keep inviting people to your network. In the beginning, I’d probably recommend spending at least about 30 minutes a day just going through and researching people and inviting them to your network. It’s important that you only invite people to your network, that it’s going to make sense for them to connect with you because there’s a limitation on how many people you can invite that don’t return your connection. So if you invite so many people and that nobody’s connecting with you, LinkedIn is actually going to slow down your progress on there. So you want to make sure that you connect with people that are going to connect with you back.

And every day you want to spend a little bit of time making sure to continue adding connections on a regular basis. What’s going to happen is at some point you’re going to reach a tipping point. And what’s going to happen is LinkedIn is going to start showing you to more and more of your ideal prospects. And at this point, your prospects are going to start seeing you. The connection request. Now you’re going to want to keep sending out more connection requests, but it’s going to make it a lot easier because these people are going to start connecting with you and you’re going to have to spend less time going out and finding other people to add to your network. So it’s really nice when that happens. For me, it took about three to four weeks and then, uh, now I get a steady stream of people connecting with me on a regular basis.

So the next step is we’re going to talk about engaging with influencer posts and what the strategy is behind this as we really want to give what I call your LinkedIn, Trinity, uh, an opportunity to get exposed to more people. You’re LinkedIn trinity is your profile picture, your headline and your name. And what you want to do is you’re going to go through and you’re going to find people who have high engagement content and it’s an opportunity for you to go on there and post your 2 cents worth on there. Sometimes you can be contrary to the popular opinion or you can just add a piece of value that just completely blows everybody away. But what it does is it exposes your name, your in your in your picture and your headline to more people who wouldn’t know about you otherwise. And so it’s important to find influencers in your industry that you can go and add content and value to their networks so that unlocks it to their network.

If you can write something that where you can get the influencer to respond to you on their content, it’s going to unlock so many more doors for you and it’s going to send people racing to your profile to have a look at who you are and what it is that you do. So in order to pick the strategy work, it’s important that you also posting valuable content to your network. You want to post content that answers your ideal prospects questions. You want to make sure that you’re always adding value, give value 110% of the time and stop wasting your time selling. So many people are wasting so much time on their LinkedIn feed trying to sell. But what people are looking for is value. How can I get some great information quickly and through the newsfeed? And that’s an opportunity for you to go in and dominate.

Don’t waste your time selling on the newsfeed. You want to make sure and keep that valuable 110% of the time. So I’ve got some tips on creating high engagement posts and some of these are going to change. It just depends on the on the changes that LinkedIn makes to their, to their algorithm. For the things that are working right now is posted, don’t contain links. A lot of people share links and they just, they get real lazy, they just share links to their, their profile. They let the, they let the link show up with an image and a title and they don’t even put anything down there. And that was a great way to try to get engagement in the past. But LinkedIn really looks down on that. So what you want to do is you want to write a great text post and if you have a link to say, Hey, I’ve got a link, it’s in the comments down below and put the link as the first comment down below.

Another reason why LinkedIn doesn’t like it when you put links and in the newsfeed is it sends people away from LinkedIn so you kind of get penalized if you put the link in the comments. It doesn’t directly send people away from the LinkedIn newsfeed and two, it adds a piece of engagement, too fat, a piece of content, so it makes it look like it’s actually getting engagement right away even though it’s coming from you. My second tip is posts that contained no pictures and this kind of goes back and forth, but I have found that post that don’t have a picture, they sometimes will go through and get more reach than texts posts. And I think that’s because 60% of people who are on LinkedIn are using the mobile app and I think that people just find it really easy to skip over pictures.

They try to assume that the content of the post is based on the picture itself and they, if the picture isn’t good enough, it’s just not relevant. So if you can write a post that doesn’t have a picture that maybe uses emojis, you might get people to stop and look at your, your content more than you would if you simply relied on a picture. You want to make sure that the content is easy to consume. You don’t want to make it too long. I see a lot of people posting longer videos that are more than five minutes long. LinkedIn is not for that. LinkedIn, honestly, videos on LinkedIn if they’re, they need to be less than a minute long. Um, in order for people to actually watch the videos, I’ve been using videos on LinkedIn to increase my engagement and it wouldn’t sound like it’s a lot, but every video I put up there, it gets at least a thousand people will look at it.

And it doesn’t sound like a law, but when you get a thousand CEOs or business professionals looking at your video that says something, and so the best way to do video on LinkedIn is I make sure that the videos are less than a minute long. And I do a square video, which means that the video that I record is in the middle and it’s got bars above and below. I put a title at the top that has some key words that are really big and capture people’s attention and then not hard code in the captions at the bottom. The last step to engaging with your audience is to join a LinkedIn part. And this is a little bit harder. Basically a pod is a group of people who have agreed to go in and like and comment on any, on any content that you submit to the pod. You normally have to join a pod through like a slack channel or you can, you can, um, you can organize it through a LinkedIn message and basically people who are members of the pod can submit links to any new content.

And then everybody else in the group will go and like and comment on that. It’s a really significant way for you to go and get engagement because what happens is when those people go and liking comma ads engagement quickly. And so what it does is it unlocks that content to your entire network more faster and it also unlocks that content to their network. So it’s important that you join a pod of people who are in a similar industry as you that are going to share this similar kind of content that aren’t necessarily direct competitors. I’ve been in pods where were web designers and uh, but we’re in different parts of the world or we have different niches that we, that we cater to and so it makes sense for us to, to like and engage on each other’s content. All right, so I’ve got a question for you.

Do you know what the true purpose of LinkedIn is? Most people would say it’s a resume, but, um, I hope that after we’ve gone through all of these steps that you realize that LinkedIn is all about building your personal brand, your personal brand matters. And it’s important that you understand how to go out there and build your personal brand because if he can’t build your personal brand is going to be hard for you to go out there and build a brand for your business. You have to know who you are and the value that you bring to the marketplace so that you can translate that over to your business. LinkedIn is powerful. I believe that what you do on LinkedIn will have a domino effect on everything else that you do online and then that’s why I thought it was important to start this series at the beginning of this podcast because if you can start seeing results from your LinkedIn profile, you’ll be more apt to go in and implement the other strategies that I’m going to be sharing with you in the, in the episodes on this podcast a listen, don’t let LinkedIn simplicity fool you to these basics.

These are, these are basic steps. Anybody can go and do these things and they can seem really simple, but if you will do these basics, I believe that you’re going to get some great results. I’m really glad that you took the time to listen to these episodes about LinkedIn. I hope that you’re going to take the time to implement these steps so that you can improve your power on LinkedIn. If you can do these things and start getting some wins on LinkedIn, I believe that the other things that we are going to discuss on this on this podcast are going to be very beneficial to you. Do you like what you’re hearing? Well, you do me a favor. Will you help other people find this show? Go to iTunes, subscribe rate and review and let other people know what you think. If you’ve got questions, feel free to also go to MVP radio show.com and go to the contact page and submit a question to me have.

I will also have a way for you to be able to submit a question and we can have you on our show and a future episode, so thanks so much for listening to this episode. We’re going to go ahead and get started on our next series and our next series. We’re going to be talking about the four aces. This is a strategy that I was taught by my first mentor, and it really, we’re going to talk about it from the, from the standpoint of a website. Our next episode we’re going to be talking about does the website really matter? And then we’re going to go through these four stages, which is attract, capture, educate, and sell. You’re not going to want to miss that series, so be sure to subscribe to this podcast so that you’ll be notified when those episodes are available.