In This Episode You’ll Learn:
How completing your profile will connect you with more people
Using your summary (about) section to connect with your ideal prospects
Using media attachments to create calls to actions on your profile
The importance of cleaning up and optimizing your skills on your profile
Links To Resources Mentioned In This Episode:
You’re listening to the MVP radio show. My name is James Bullis. I am your host. I created the MVP radio show to help you be able to navigate all the overwhelming choices that there are in getting your business found online. There seems to be about a million different things that you can do to get out there online and over the last 20 years I have identified about 49 specific things that you can do that have stood the test of time. You know some things come, some things go, algorithms change or whatever, but these 49 things are the things that I have found there have really made a difference. It’s the same process that we use every time we take our customers from zero to hero. So each episode is going to be based around one of these steps. Right now, we have started the series on increasing your LinkedIn power.
If you’ve been listening to this and you want to watch a video of the course, you can go to linkedmvp.com. We’ll put a link in the show notes, but you can go there, sign up, and you can watch me go through profiles and I can show you examples of how we actually use the things that we are talking about in these episodes. So in the first part we talked about protecting your network. And in the last episode we talked about building intrigue. If you haven’t heard those a episodes, yeah, be sure and go back because this all builds on top of itself. It’s part of a formula that I call Nice. You’ve got to protect your network, build intrigue. Today we’re going to talk about completing your profile. And finally we will talk about going in and engaging with your audience. When you’re doing social media, remember your media, and it’s all about building an audience.
And that’s what protecting your network is all about. It’s really about identifying the audience and connecting specifically with the audience. And what it’s going to do is it’s going to give you people, uh, you want to then go and engage with. So today we’re going to talk about something that seems almost extremely obvious and that is completing your profile. Well, it seems obvious, you know, we talked about in the last episode about how LinkedIn, your profile on LinkedIn is not really a resume. It’s, I use it more like a landing page. And so it’s really important that you go in and complete the profile as much as possible. And there’s a reason for that. If you have job experience, you want to put all of those things in there. If you have education experience, you want to put all those things in there. If you’ve got skills, you want to make sure that those are cleaned up and that you don’t have irrelevant skills in there because all of these things, they all play a part in the algorithm on LinkedIn and it all plays a part in who they recommend to connect with you.
You’d be surprised about how many people are out there on LinkedIn. There’s millions of people on LinkedIn and what they’re doing is they’re trying to connect you with people that match as close, as close as possible to that criteria. And so if you take the time to go in and complete your profile, it’s going to give people something to actually connect with. You will start to show up in their feeds, you will start to show up as a recommendation for somebody to connect with. They will start to show up as somewhere that you want to connect with. And so it’s important for you to go in and complete that profile. So there’s some things that you can do in order to make the profile feel more complete. Now, we already talked about in building intrigue, going in and making sure you’ve got a great profile image, and then you’ve got a great headline, but there’s other things on your profile that you can use to your advantage.
And the first one is writing a great summary. In fact, I think LinkedIn just changed that from summary to like your about section. But I use that as a means to kind of lay out my mission statement. Talk about who I help, why I do what I do and how I go about doing that. And I give them some opportunities to connect with me in that summary area. That is all an area that you can use keywords in and it’s not in a way that you can stuff keywords but that you can actually write a narrative as to who you can help. So when someone comes to your profile and they start to read that they know it’s an opportunity for you to basically write some copy. It’s, it’s a way for you to attract people and let them know, hey, we might be a good fit.
Another way that you can improve your profile completeness is to go in there and add some media on. I think it’s on all the jobs. You can go on there and add media so you can upload images, you can actually connect a link to it. And if you optimize your website the right way, you can add a link that will then place an image on your LinkedIn profile. And when somebody clicks it will, it will go and click out to that website. So if you look at my profile, which I’ll put a link to that in the show notes, you’ll see that in the area. I’ve got some links to some landing pages and they go out to some free gifts. So there’s a, there’s a link that goes to a free LinkedIn course. There’s a link that goes to the MVP roadmap, and those are things that you can do as well.
So when you start going through and writing lead magnets, which we’ll talk about in a few weeks, you’ll be able to link to the landing pages where you’re offering those lead magnets. A common mistake that I find is that people will add businesses to their LinkedIn profile that don’t have pages. This is really common for people who have started their own business and it’s an opportunity for you to, you’re missing out on, to really set your brand. So if you have added your own business to your LinkedIn profile, it’s really important for you to go and set up a company page for that business. That way that on your profile you can connect directly to that company page. Now as of this recording, the company pages aren’t really that robust and they’re not as important unless you have a really big company, but the biggest part that you’re going to see is that it allows you to place a logo on your LinkedIn profile.
Nothing says amateur, like when you look at a LinkedIn profile and there’s a bunch of ex experience where there’s no logo, so you want to make sure that you’ve got your own company page set up. Now, if you’re putting somebody else’s company on there, you want to make sure you have the right type. You know are they? You’ve typed it out and spelled everything correctly. As you start typing out the name, the company will start showing up below. Just click on that so that you’re connected to the right company. The same thing goes for education. When you’re putting in a school, just make sure that you start typing it out and allow you allow it to show up underneath that so you can click on it and connect to it directly. The reason why that’s important is that when you put those companies and those universities on your profile page, it recommends other people who have also gone to those schools or have been and worked in those industries.
So it’s really important that you connect to those. If you want more in depth as to what I I’m talking about with, uh, be sure and go to LinkedMVP.com and you can sign up for the free online course and I’ve got videos there where I show you exactly how to go in and do that. And finally, the last step is to go through and complete every relevant section. So if you do volunteer work, there is a volunteer section for you to go in an add and the organizations that you’ve done volunteer work for, that’s really important. So like I’ve, I’ve done stuff with toastmasters. If you’ve done stuff for the rotary or any kind of clubs like that, that’s a great place for you to go and add that. It adds more rapport to other people who have also been in those, uh, in those organizations.
And then if you have certain certificates or training completions, there’s a place for you to go and add those and you can even link out to the certificates so that it proves that you actually know where you’re talking about. A big area that I would recommend that you look at is your skill section. Uh, there’s a, there’s a, I go more in depth than this on the online course, but in the skills section you want to go through and you want to remove any skills that are not relevant. In the old days, LinkedIn would have people endorse you for skills that it thought you would be relevant for, but they actually didn’t have anything to do with anything that you did. And so you want to go through and remove any skills that you don’t have on your LinkedIn profile. And then you want to go in and add in skills that you may have but are on there.
So it’s an opportunity for you to go in there and clean that up and then be sure and get the top three skills that you want to be known for and move them to the top. Because people, when they come to your profile, they’re likely to endorse you for those skills, especially if they know you. So make an opportunity up there. Recommendations is a really important factor on LinkedIn too. And I’m going to tell you this, the best way to get recommendations is to give recommendations. So if there’s people that you’ve done business with, go and give them recommendations and chances are they’re going to reciprocate and give you a recommendation back. There’s a ton of other sections, like if you’ve written books or things like that, or if you have trademarks, all those are important things for you to go in there and put in in.
They’re all data points that will help connect you with people that are going to make sense for you to be connected with. The one thing I want to recommend on your LinkedIn profile when you’re writing the things that, uh, you know, when you’re writing the descriptions for your experience, don’t use resume speak. Here’s a little tip. Recruiters have told me that they don’t like resumes that have resume speak because it sounds like you’re just blowing smoke, right? A Nice narrative about what you did, why it was important and how it plays into your overall career. Don’t be boring. You want to be different and writes something more interesting than just a resume. When you think about your profile from the top to bottom, think about this. Each part sells the next part, your profile picture. It sells your headline, your headline, it sells your summary.
Your summary Sells, your experience, your experience sells your skills and on down there what your goal is to get people to be attracted to, you know, you want to make people curious. You want them to look at your profile and you want them to look at your profile from top to bottom. And if it’s a good fit, chances are they’re going to connect with you on LinkedIn. All right, so that’s all about completing your profile LinkedIn. So what you want to do today is I recommend that you go through an overhaul, make sure you get those at some media things to your LinkedIn profile, make sure and connect your pages properly and just go fill that thing out and make sure it’s all done really well. And like I said, if you want to see a video of what I’m talking about, you can check me out on LinkedIn.
I put a lot of videos up there or just go to linkedmvp.com I’ve got that free online course. It’s a video course. It only takes about 20 minutes from start to finish, but I can tell you, I can show you exactly what it is and I’m talking about in these podcasts. He thanks so much for listening to today’s podcast. Again, we’ve got one more episode about LinkedIn. You’re not going to want to miss that because I believe that if you take these four steps and implement them with ear LinkedIn profile, you will increase your personal brand and you will increase your personal power. Getting your LinkedIn profile optimize is going to set the tone for everything else that we’re going to do in these next few episodes. So if you’re ready, let’s jump in to the next episode.